WINNER STAYS ON

Logo Design, Branding, Promotional Products, Print Advertising, Flyers, Player Recruitment Campaign, Youth And Adult Volunteer Campaign

TYPE OF CLIENT

Croton AYSO

CLIENT

BRIEF

Croton AYSO is a local soccer program based in Croton on Hudson, New York. The 100% volunteer run and operated program works to provide a player development-based soccer program.

Croton AYSO club (Croton United) is a separate, try-out program designed for players looking to dedicate more time to soccer.

Croton AYSO needed a complete marketing overhaul, from the branding to the outreach. BEAM ME UP designed a comprehensive strategy involving a logo redesign, local print advertising campaign and cool swag. WINNER STAYS ON is a concept within street soccer that we used as the spirit of our campaign. The "goal" is for Croton AYSO to stay on as the dominant recreational sport in the town of Croton on Hudson.

WHAT WE DID

During our marketing tenure, Croton AYSO grew more than 75% in youth participants and volunteers. Croton AYSO brought in donors that enabled the addition of 4 regulation-size goals and helped lobby to place them on riverfront public parkland. The long-term result was the development of outstanding club players who grew up to take on two high school varsity league championships (2021 and 2023) for the first time in Croton Harmon's High School history. Players from that group went on to College commitments and played on a #3 National youth soccer team. WINNER STAYED ON!

RESULT

WHAT’S NEXT STARTS HERE.

Get in touch at: info@beammeupgraphics.com